Storyboard

Basic Audience Research

We decided that as a group we needed to complete research into our target audience. Looking into how the Film Noir genre uses crime and romance to convey its relationship with an audience we took it upon ourselves to look into the classifications for the genre. You will find some more extensive research into how we came upon the decision to rate the film following our OTS as a 15 on Ellen's Blog - linked to the right hand side of my own. Our gut instinct at this point in time is that our film will be aimed at an audience of both genres aged 18-25.

We have completed the following questionnaire and are going into the city tonight to hand out 70 copies to random people, hopefully most of them will be between the age of 18-25.

Which age group are you included in??

12-17 18-25 26-33 34+

Which gender are you??

Male / Female

Which of the following ways would you rather complete this questionairre?

As it is
Social networking sites (facebook)
Through your door (with return envelope)
Telephone
Text
Focus groups
Interview - Formal               - Semi formal
               - Informal

Understanding Audiences

As a group, we are now moving onto the part of the task in which we need to discover exactly who our target audience will be for our OTS. This will require extensive research but we have all separated to complete a few tasks to decide what influences us when we are in the position of an audience. This is a really positive thing, and what we need as a group so that we can take a much more obvious, clear statement about who our audience is for our final pitch.

I am answering the question, 'Do any of the texts that you consume put you into a niche audience?'